Greg Dotson

Greg Dotson has been involved in the tour & travel industry for his entire professional life. He began his career at a hotel before relocating to Orlando and spending 18 amazing years performing with Walt Disney Entertainment. Greg enjoyed performing in shows and parades as well as being a production stage manager and leading over 500 cast members in signature events. He enjoyed traveling throughout North America spreading Disney Magic!

His next chapter brought him to Kaleidoscope Adventures, a student tour operator based in Orlando. He planned and executed student trips to various destinations while also managing the growing social media marketing efforts. As a tour director, he absorbed the experience of fabulous destinations including Chicago, Branson, New York, and Los Angeles.

Greg quickly jumped at the opportunity to join the Merlin Entertainments team in 2015 in the newly created and adventurous role of Trade Sales Manager – Schools and Groups – Midway Attractions, North America, representing Madame Tussauds and Dungeon brands. He interacts with groups of all ages while building upon the youth & education programs currently in place. His present position enables him to be active in various travel organizations and he finds tremendous value in volunteering for leadership service. He builds and maintains excellent relationships with fellow tour operators, DMO/CVB’s, attractions, restaurants, hotels, and every member that makes up the industry.

Greg also serves on the American Bus Association Marketplace Advisory Committee and was elected to the Student & Youth Travel Association Board of Directors last year. Locally, he is on the Executive Committee for the Foundation for Orange County Public Schools Board of Directors, supporting the 9th largest school district in the United States with an enrollment of 212,605 students. Much of his spare time is spent volunteering within the schools and community.


Workshop Description

Greg Dotson: Building Your Brand

Throughout life we come across many brands that stick with us. Many of these brands are instantly recognizable by a logo, or a catchy phrase. Most of us probably associate brands with a large corporation, but did you know that each of has a brand. In fact, YOU are responsible for your own personal brand. Join us as we discuss ways to create and maintain a brand that represents you in all you do!